Our divisions

Playtech’s Gaming division is driven by our omni-channel philosophy, consisting of our platform and intelligence solutions, product offering and services.

Our Financials division is a rapidly growing vertical in a dynamic and expanding sector of the market.

Our business model

Our business model and strategy help create a sustainable and responsible cycle of value creation for our shareholders.

Our services

Our market leading services offer all-encompassing solutions across all platforms for our clients.

Our software

We continually invest in innovative software, encouraging access to best-in-class products for all of our customers.

Our people

Our people make Playtech the success it is and will be in the future. Inclusion and freedom of ideas and identity are central to what we do.

Our financial strength

Playtech has a proven track
record of driving shareholder
returns through efficient use
of capital – augmenting growth through investment in technology and strategic M&A.

Playtech's six strategic pillars enable us to maximise opportunities and create added value for our shareholders.

We pioneer new ideas and technologies

We offer seamless experiences

We develop valuable partnerships

We help our partners differentiate themselves

Risk management

Our risk management framework provides a structured and consistent process for identifying, assessing and responding to risks, throughout the business.

Regulation and responsible business

Responsible business practices are critical to protecting our licences to operate, and to delivering long-term commercial success.


High standards of corporate governance contribute to Playtech’s continued success.

Support organic growth

The depth and breadth of Playtech’s offering means that we are able to partner with our licensees to deliver some of the most successful and innovative online businesses in the world. In 2016, Playtech achieved organic revenue growth of 13%, ahead of the growth of the underlying global market.

Cross-sell products and services

Playtech’s industry leading IMS and BI management systems allow licensees to enhance their customer journey, service and ultimately, their cross-sell ability e.g. Ladbrokes Coral Group and Paddy Power Betfair. In partnering with our licensees, we can support them in entering new product verticals and new geographical markets.

Attract new licensees

The value of Playtech’s market leading offering is reflected in the continued momentum of attracting new licensees every year. Playtech has an impressive track record of adding five to ten new licensees every year – attracted by our unique omni-channel offering and the quality of software and technology.

Increasing product, service and distribution capabilities

Playtech’s philosophy is to offer all product verticals across all distribution channels. Playtech invests to expand its offering to support its licensees with new technologies, avenues to market and products e.g. Playtech Live, virtual racing and casual gaming.

Improve quality of earnings

A strategic focus for Playtech remains to continue to grow its regulated revenue. This has been increasing steadily in the last few years and in 2016 the proportion of regulated revenues at Group level stood at 42%. In 2016 Playtech launched Sun Bingo and created the new Playtech BGT Sports division which should result in growth of regulated revenue in 2017.

Acquisitions remain key

Playtech has an outstanding acquisition track record, investing in new technology, exciting content, and new products. Companies have mostly been acquired on an earn-out basis, enabling Playtech to leverage its existing business and licensee base to create strong synergies. Playtech is focused on making further, similar bolt-on and larger acquisitions.

Our omni-channel philosophy

Consumers today live and play in a world without restrictions and so do we. A user’s experience should be the same no matter what the content, where it is accessed from, when it is played, or on whatever device they play on. The industry term for this is omni-channel. Only Playtech can deliver this – play any game, on any platform and on any device using a single account and a single wallet, anywhere and at any time. This is what we call Playtech ONE.

Platform and intelligence 

The data-driven journey

Playtech Open Platform (POP)

Extensive games library

Best-performing games

Exclusive content

Playtech’s omni-channel Open Platform allows licensees access to more than 600 of the industry’s most popular online and mobile in-house and third-party games at any time, across any channel and on any device.

Playtech Portal

Full front-end customisation

Huge range of designs, tools and features

Integrate user interface with any Playtech product

Playtech Portal is an open framework designed to integrate content and deliver an unparalleled experience for operators and their players.

Information Management System (IMS)

Most powerful  BI-gaming platform

Seamless games and platforms transition via single account

Full player lifecycle  visibility and control

Playtech’s award-winning Information Management System (IMS) is the backbone of our omni-channel product and services portfolio, powering Playtech ONE, and offering licensees all the tools they need to manage their operations in the most efficient and profitable way.

Business Intelligence  Technology (BIT)

Data-driven marketing tools

Fully automated BI software

Increases Lifetime Value and revenues

BIT provides new and existing licensees with superior innovation for their next stage of growth. Our unique data- driven, business intelligence marketing technology, exclusive to Playtech, significantly enhances licensee revenues by increasing player experience and lifetime value. BIT revolves around a series of game-changing features including:


The complete product suite


Complete omni-channel

Largest portfolio of best-performing content

Simultaneous mobile-desktop launches

Playtech offers the industry’s most extensive portfolio of omni-channel casino content, delivering 600+ of the most innovative titles across all channels, platforms and devices.

Playtech live casino

Complete omni-channel experience

Award winning back-end platform

Powered by innovation

Playtech’s live casino platform and products are designed to provide the most authentic, omni-channel gaming experience supported by a new user interface and experience and cutting-edge platform that uses the latest business intelligence data-driven technology.

Playtech BGT Sports

Complete omni-channel experience

Unique player segmentation and personalisation tools

Brandable mobile solution, platform, user interface and features

Playtech BGT Sports delivers next generation sports betting solutions, delivering a true omni-channel offering, with content available across any device, any channel and any location.

Virtual sports

Complete omni-channel experience

State-of-the-art graphics and motion capture technologies

In-game branding, promotions and
bespoke events

Our diverse and growing virtual sports offering combines the very latest 3D game graphics and motion capture technology with a highly sophisticated Virtual Racing Simulator across a wealth of sports, including horse racing, tennis, basketball and football.


Complete omni-channel experience

Most extensive side-games portfolio

Bespoke bingo client and room variants

Playtech delivers the industry’s most complete, omni-channel bingo portfolio, allowing players to enjoy the same seamless experience between all platforms, on any channel and on any device, through one wallet and one account.


Complete omni-channel experience

Innovative game features

Reliable back-end management tools

Playtech’s omni-channel Open Platform allows licensees access to more than 600 of the industry’s most popular online and mobile in-house and third-party games at any time, across any channel and on any device.


Complete omni-channel experience

Intuitive player management and tracking tools

600+ games to choose from

Playtech Retail offers a next generation omni-channel network for land-based venues, with seamless player access between each channel.


Playtech Turnkey Services

Comprehensive set of tools and skills

Player acquisition and retention

Levels playing field for new operators

As part of our Playtech ONE offering, operators and their customers are presented with a seamless, anytime, anywhere experience, across any product, any channel and any device using a single account and wallet.

Marketing services

Unbeatable industry experience and expertise

Access to 50,000+ affiliates

Optimisation driven

Playtech offers in-depth marketing services based on decades of expertise from gaming industry experts.

Payment advisory

Expert consultancy services

All payment queries dealt with

Extensive choice of payment methods

Our professional consultants provide advice on all payment issues related to cashier, processing, payments, risk management and financial performance, creating and simplifying the implementation of processing and payment models.

Customer support services

24/7 email and phone support

Unrivalled response times

Service at the heart of Playtech philosophy

Comprehensive customer support is crucial to the success of a gaming brand, from sign-ups, through to deposit, play and withdrawal.

Financial reporting services

Unmatched reporting and analysis

Broad range of services

Real-time online monitoring

Our advanced financial reporting and analysis tools offer our customers a comprehensive portfolio of financial services coupled with the ability to review and monitor a selection of online activities, all in real-time.

Hosting services

Expansive industry experience

Tried, tested, trusted

Understand operator’s specific requirements

With years of industry experience, our hosting services are world-class. We give you peace of mind and work to ensure your operation remains reliable and secure at all times, providing DDoS prevention; DNS management; thirdparty services; geo-location services; maintenance services and client and banner hosting amongst others.

Fraud prevention

Next generation tracking technology

Rapid suspicious activity detection

Automated alerts

As the gaming industry continues to grow, so too do the number of fraudsters keen to take advantage of the huge revenues earned by operators.

Strategy in action

Strengthening our bingo offering

Leading content providers

Acquisition of Eyecon*

Acquisition of BGT


Markets.com is a fast-growing provider of online financial trading platforms for B2C and B2B customers. Markets.com offers Contracts for Difference (CFDs) for online traders on more than 2,000 underlying  global financial instruments comprising equities, indices, commodities, exchange-traded funds (ETFs) and foreign exchange.

B2C Platforms

Markets.com’s proprietary web and mobile trading platforms are available to use online or downloadable for Android and Apple devices, on Google Play and the App Store and are available in 15 languages.

Both the web and mobile platforms are in-house developed, and specially designed to be intuitive, powerful and robust, catering for all levels of traders.

In Markets.com’s Trading Central area, B2C customers can access data charts and other tools, including MACD, RSI, SMA, Support and Resistance, pivot points and over 50 other studies.

B2B Platform

Playtech’s Financials division offers a full turnkey solution to operators in the financials trading space by utilising the software and infrastructure behind Markets.com as a B2B offering.

B2C operators utilising the Playtech Financials platform benefit from robust, reliable technology coupled with access to competitive spreads and exceptional, round-the-clock customer support.

Playtech has augmented its B2B offering with the acquisition of STP brokerage service provider CFH.

CFH acquisition

The acquisition of CFH will strengthen Playtech’s offering in the B2B market of financial trading and provide the foundation for future acquisitions as well as to become one of the only businesses to offer proprietary, dedicated B2C and B2B platforms to clients.

Customers and partners worldwide
Countries served

In November 2016 Playtech was pleased to announce the acquisition of a 70% stake in Consolidated Financial Holdings AS (CFH). CFH offers a Straight-Through Processing brokerage service which provides retail brokers multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.

The agreement will back Playtech’s target of creating a business-to-business financial software offering and will provide a significant growth opportunity for CFH by providing it access to Playtech’s greater scale and financial strength.

Benefits of the acquisition

CFH will remain a provider of STP processing and, due to Playtech’s scale and financial strength, will be able to provide its customers with improved trading terms and more attractive margins

CFH customers will have access to a deeper pool of liquidity through the addition of intra group liquidity arrangements, enabling more competitive prices and  faster execution

CFH will have access to the Playtech Financials division’s wide range of CFD instruments which CFH will be able to offer on its clearing system over time

CFH will benefit from Playtech’s leading technological superiority to further develop its offering and improve client experience